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Coastalkicks Brand Creation

Coastalkicks Brand Creation

Alicante, Spain

Category:

Branding

1

Team members

involved

Members involved

Members

involved

Client:

Coastalkicks

Carlos Ivorra

Founder

A brand for the water has to feel like the water: light, warm and effortless. Everything we designed came back to that feeling.

We created Coastal Kicks as a brand from the ground up: name, positioning, identity and the full visual world around it. Starting from a product idea, we built a complete, coherent brand with a clear place in the market and a personality that captures the ease of a Mediterranean summer on the water.

We created Coastal Kicks as a brand from the ground up: name, positioning, identity and the full visual world around it. Starting from a product idea, we built a complete, coherent brand with a clear place in the market and a personality that captures the ease of a Mediterranean summer on the water.

Coastal Kicks is Mediterranean summer footwear made for outdoor summer sports, sailing, rowing, coastal trekking. The product concept was there, but it had no brand to carry it: no identity, no positioning, nothing to set it apart in a crowded footwear market or connect it emotionally to the lifestyle it belongs to. It needed a brand built to own that specific coastal, active, sun-and-sea territory.

Coastal Kicks is Mediterranean summer footwear made for outdoor summer sports, sailing, rowing, coastal trekking. The product concept was there, but it had no brand to carry it: no identity, no positioning, nothing to set it apart in a crowded footwear market or connect it emotionally to the lifestyle it belongs to. It needed a brand built to own that specific coastal, active, sun-and-sea territory.

What we built

Positioning and Brand Strategy:

The strategic foundation of the brand: who Coastal Kicks is for, what it stands for and how it claims a distinct space in the summer footwear market. We defined the positioning around a clear niche, active coastal sports under the Mediterranean sun, giving every later decision a consistent reason behind it, so the brand feels intentional rather than generic.

Identity & Visual World:

A complete visual identity built to live on the coast: colour, typography, logo and the full set of brand elements, all shaped to evoke sea, sun and easy summer movement. The design gives Coastal Kicks an immediately recognisable look that stands apart on a shelf or a feed and carries the warmth and lightness of its Mediterranean roots.

Brand Personality & Tone:

The voice and character that make the brand feel human: relaxed, confident and at home on the water. We defined how Coastal Kicks speaks and feels so it connects with its audience as a lifestyle they want to be part of, not just a product they buy.

Project Rework Highlights

Details

Scope

End-to-end brand creation: positioning and strategy, naming, visual identity and brand personality, delivered as a complete, coherent brand ready to bring to market.

Stack & Tools

Designed in Figma and Illustrator, with strategy and brand planning mapped out in Trello to keep positioning, identity and rollout organised across the project.

Approach

We built the brand from the inside out: first the strategy and positioning, then the identity and voice that express it. Anchoring everything to one clear feeling, the ease of a Mediterranean summer on the water, kept every element pulling in the same direction, so the result is a brand that's distinctive, cohesive and unmistakably its own.

Timeline

Three and a half weeks from blank slate to a complete, market-ready brand.

Check the full project!